By the end of 2014, sales of soft drinks in Ukraine amounted to 9.2 million dal, which gave 1.3 million lower than in 2013 (-12.38%), according to the experts of the National Association manufacturers of alcoholic cocktails ("NOVAK").

Experts predict that the market for soft drinks in 2015, while maintaining the current situation, will be 8.6 million dal. Moreover, if the increase in the tax burden on the industry increases, it can lead to negative consequences - reducing the number of players in the market, stop production, and as a consequence, reduction of budget revenues.