A ban on the import of Ukrainian agricultural products in Russia markedly aggravated already difficult situation with the implementation of the crop grown by gardeners. Farmers need to establish marketing of goods in the domestic market. In this way, it is important for the each manufacturer differ from the mass of other market participants. What is the role of the process of packing, the manager of the company "CEO "SANPAK" Alexander Anisimov told "Horticulture and Viticulture. Drinks. Technologies and innovations".