Magazine "Drinks. Technologies and Innovations "continues to talk about intellectual property rights and their role in the development of the market for goods and services. Our next topic is franchising. As it is known, the franchising system is useful for market goods and services, as it promotes the emergence of new competitors in the markets, thereby improving the quality of goods and services and providing a favorable influence on the development of the market as a whole. We have discussed some nuances of doing business by franchising from a legal point of view with Elena Shamrin, partner of patent law firm "Pakharenko and partners", lawyers, patent attorneys of Ukraine.

In what areas of business activity is the system of franchising in Ukraine used?

According to her words,  the franchising system works in:

catering («KFC», «MAFIA», «Pizza Celentano", "Yakitoria", "Vіdenskі buns", "Chocolate", "Coffee House», «Coffee Life», «Planeta Sushi", "Potato House" "MakSmak" chain of restaurants "Kozirna card", "Namynayko», Colombiano Coffee House, «Coffee velvet», CORNHOUSE, GrillMaster, New York Street Pizza, «Baby bar", "BlinOk", "Blitz-menu", "Pirіzhkova hut "," Miracle oven »,« EcoBuffet »,« ILPatio »,« Baskin Robbins »,« Coffee corner IONIA »,« SVIT DONUTS "," Bank ");

service delivery of drinking water ("Heavenly Krynica», «IDS Aqua Service»);

pharmacy ("Yea Pharmacy", "Pharmacy Good Day");

beauty salons and beauty services («IDOLE», «Nataly Larina», «Byutinika", "60 DAYS», «Express Manicure», «Sportlife», «Dessange», «Express Haircut");

clothing stores and shoes («Top Secret», «Respect», «Mango», «Columbia», «Tom Tailor», «Columbia», «Welfare», «MEXX», «MANGO», «Reserved», «CROCS» , «Respect», «Tally Weijl», «Cat Orange»);

travel agencies ("Come with us," "Sonata", "Hot Tours");

children`s entertainment ("Tehnіchna studіya" Vinahіdnik "," Leopark "family club" Family from A to Z "," Ladushki ");

refueling ("TNK-Ukraine", "LUKOIL-Ukraine", "Alliance-Ukraine");

Hotels («Radisson», «Hilton»);

medical facilities («Invitro», «Bіomed");

enterprise of consumer services ("Joy", "UnMomento");

pawn ("chest");

 

network of rental, service and sales of bicycles «Veliki.ua» and so on.