According to the presentation given by the general director of Carlsberg Ukraine E.Shevchenko, citing data from research company Nielsen, the company increased its market share in the cider at the end of last year to 78.5% (76.1% in 2013.) kvass market share estimated at 28.2% against 27.8% in 2013.

E.Shevchenko added that due to the difficult situation on the beer market, probability of closing one of the factories of the group is maintained. According to the association "Ukrpivo", in 2014 the market of these products fell by 9.3%.