What are the trends and principles of success for the development of portfolios of private label by leading retailers in Western Europe, whose experience actively adopt Ukrainian network? What Ukrainian manufacturers should do to remain successful in the domestic market and enter the European partnership in the area of Private Label? This is what a special guest expert Hermann Sievers, managing partner of consulting company IPLC (Germany) as part of the 7th annual conference «PrivateLabel®-2014" from TradeMaster® Group (www.TradeMaster.UA) told during the Master-class.